I’ve always resisted the belief that freelancers should niche down their services. I'm happy for those that have chosen a niche, but I think mine might be that I don’t want to have a niche.

How offering a range of services benefits my clients.

It could be my ADHD – we get dopamine from variety and “newness” – but I also think that not niching down my services benefits my clients.

When a brand hires me for copywriting, for example, they’ll get access to my design brain. Hire me for design, you’ll get access to my love for brand consistency. Hire me for a print project and I’ll be thinking about how it could show up digitally. Etc etc etc.

Why working in a number of industries is beneficial for clients.

Even from an industry vantage point, I’ve never understood the desire to work *only* with people who have worked in your industry before.

Sure, there are some functions where that makes complete sense, but when working with creatives, why wouldn’t you want to work with someone that’s worked in many other industries?

It’s perhaps the only way to inject any kind of newness into your business and make your brand stand out against your same-same competition.

I’ve always said that a good marketer (or copywriter or designer or…) is like a good teacher. They understand their audience and can apply that understanding to almost any subject matter when given the chance.

This topic has been coming up a lot recently, and I’m stoked to be running into more and more people who are bucking against the pressure to niche down.

To me, niching down has its place, of course, but the world could do with more multi-passionate people too.

We fill the gaps that (sometimes ultra-specific) niches create; always thinking about how our work impacts other areas of a business, rather than working in silos and tripping over each other later in the process.

Interested to know your thoughts – do you agree that not *everyone* has to find a niche?

Back to articles >