Freelance Copywriter & Content Strategist

Copywriting, content, and brand voice

What you say, and how you say it, is an important part of your brand and marketing that is often overlooked.

I’ve written for a variety of B2C, B2B, and B2G organizations, and can help craft your organization’s messaging and tone of voice.

These companies trust me with their brand voice

Wanna read some of my copywriting and brand voice work?

TELUS travel tips email

Copywriting + creative concept + art direction

This service email was sent to all TELUS Mobility customers across Canada with the goal of reducing customer confusion about roaming charges.

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TELUS case study >

TELUS 2024 AI report

Copywriting + copy editing

The TELUS Data Ethics team engaged with roughly 5,000 Canadians to understand the feelings and opinions of the public around AI.
The full report can be accessed at telus.com/ResponsibleAI.

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TELUS case study >

Dr. Robbie brand voice & copywriting

Copywriting + brand voice + design + site building

Dr. Robbie is a vasectomy doctor from Tasmania, Australia. I developed his brand voice to reflect how he is as a person – the perfect mix of medical, professional, and fun. Spot the uses of “swimmers'“, “✁ the snip ✁”, and “shooting blanks”… This was fun.

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Yond Studio brand voice

Copywriting + brand voice

After extensive work creating their brand’s visual style and brand vision, the Yond Studio team needed a little help bringing their brand voice to life. I was able to work with the team to create an About section that felt true to the brand they were building, and a brand lexicon they can use to create captivating copy into the future.