Freelance Brand Consultant

Brand identity design, strategy, management, and auditing

Whether you’re starting from scratch or working with an established brand, I can help develop, standardize, maintain, or revamp a brand so it resonates with your customers.

Freelance brand services I offer

Brand
design & development

Let’s craft your brand’s style; including logos, fonts, complementary colours, photography styles, and tone of voice.

Brand
guidelines & standards

Once your brand style is created, I can help build brand standards to guide employees and partners to use it consistently.

Brand
audits

I’ll audit your existing brand’s digital/social channels & collateral and highlight opportunities to make your visuals and tone of voice more consistent and effective.

These companies trust me with their brand identity

Wanna see some examples of my branding work?

TELUS brand guidelines

TELUS brand standards are under lock and key, so I can’t show you too much. I was involved in creating a number of their standards, though. These standards included writing conventions, logo usage, photography selection and usage, dual-branding, logo hierarchy, Authorized Dealers, advertising templates, iconography, and typography.

Click images to see them full screen.

TELUS case study >

TELUS logo management & standardization and creative consultation

I didn’t design the TELUS logo, of course, but was responsible for managing the suite of 90+ logos under the TELUS umbrella. As part of this work I also:

Worked with a Graphic Designer to create detailed logo creation standards to future-proof logo creation. This included planning for spacing and sizing of future additions to the logo, and kerning for each letter of the alphabet to ensure visual alignment and consistency.
Helped create the dual-branding strategy for TELUS and Koodo
Provided creative consultation on Babylon by TELUS Health logos

TELUS case study >

TELUS Digital swag - Friendly future makers

Creative concept + copywriting + design

Taking inspiration from TELUS’ new tagline “let’s make the future friendly”, I came up with the term “friendly future makers” as a label for TELUS Digital team members. This brought the tagline to life and made it ownable. The term was intended to remind team members that the work they were doing was making the world a better place.