Freelance Digital Content and Design Strategist
Client case study: TELUS Digital
TELUS Digital is the digital division of TELUS Communications, responsible for products like telus.com and the My TELUS app.
I work with TELUS Digital in a Design and Content Leadership capacity, bridging the gap between Developers, Design Systems, and Content Practitioners. This work includes training, component content modelling, quality assurance, and team/project leadership for page migration.
TELUS Digital content and design leadership
TELUS Digital were changing the way they built pages on telus.com and beyond. They hired me to usher in this change by heading up the content and design team responsible for this work.
This work includes:
Training the content team on the CMS, Contentful
Educating the content team on UX, accessibility, and content best practices
Coaching the UX/design team on the TELUS brand and ensuring pages fit the brand’s new aesthetic
Engaging with stakeholders to manage expectations and timelines
Working with Developers and UX Designers to create new components that are not only visually appealing and easy to use for the customer, but also easy to use for Content Practitioners
Liaising with the Design Systems team to ensure components were reusable for all digital products
Troubleshooting with team members across the organization building pages and creating content
TELUS Digital advanced imagery training
Creative concepts + copywriting + site building + digital component modelling + training
Click images to see them full screen. Please note that specifics have been blurred for client confidentiality.
Click images to see them full screen. Please note that specifics have been blurred for client confidentiality.
TELUS Digital fundamentals of page building training
Creative concepts + copywriting + site building + digital component modelling + training
telus.com web page building
Click images to see them full screen.
TELUS Digital swag - Friendly future makers
Creative concept + copywriting + design
Taking inspiration from TELUS’ new tagline “let’s make the future friendly”, I came up with the term “friendly future makers” as a label for TELUS Digital team members. This brought the tagline to life and made it ownable. The term was intended to remind team members that the work they were doing was making the world a better place.
